Consulting
I’ve been called a lot of things… most recently, a “hired gun” and a “silver bullet.”
- Brand and marketing strategy for non-profits, corporate social responsibility initiatives and global social enterprise.
- Discovering, anthropologically, the culture of a brand. Research, insights and application.
- Defining and expressing brand culture consistently both internally (operations and management) and externally (marketing, communications, and advertising).
- Crafting some “secret sauce” consistent with a brand culture. Your process is an object. Sell it.
- Thinking about an RFP or a pitch in a new, fresh way.
- Managing your basic growing pains- adding departments, integrating work groups, streamlining process and production and retaining brand and company culture.
- Brandnography™ – a unique service that combines cultural anthropology and strategic thinking.
How I work:
I work collaboratively. And fast.
I am happy to work with both agencies and clients, either on-site or externally.
I can function as a member of your existing team or as an invisible collaborator brought in for extra strategic and creative firepower.
I am most often hired independently, but if needed, I can assemble a team of talented specialists across multiple disciplines.
I prefer to be hired on a project or retainer basis, but can provide you with hourly, day or week rates if needed.
Comments
Comment from Mojo
Time June 14, 2010 at 12:26 pm
I thought strategy was a bunch of ideas that weren’t quantifiable?
Comment from anemilie
Time June 23, 2010 at 5:23 pm
Hi Mojo- I think, actually, that we come up with strategies based on both qualitative and quantitative research, plus a lot of other kinds of thinking and brainstorming and analysis and a little bit of intellectual magic. And then we create ideas that move that strategy forward.
Comment from Mark Halvorson
Time April 28, 2010 at 10:01 am
Hi Emilie
,from past ski coach and friend of your parents. Ran into P&W at Pam K’s 50th. Your dad turned me on to your blog which I read with interest. I don’t follow your steam of thought completetly but I get the idea. You have alot to offer how can I help you get business?
I’ve spent the last 20 yrs in healthcare and now I’m going through a job transition which has me networking with dozens of execs. in all industry types.
Take care
Mark Halvorson