Maybe this exists, or is in development, but if it doesn’t, will someone please call the folks at Mechanical Zoo or foursquare and tell them what I want. Back story: I was at a speaker series called CATFOA (Conversations About the Future of Advertising) in Minneapolis a few weeks ago and heard Hashem Bajwa from Droga5 give [...]
I have a problem with brand ladders. Because brands are cultural, social beings. And brand ladders usually culminate in one key phrase/position/belief/value/idea/etc. You are a cultural, social being. If you had to summarize yourself in one phrase, would you be able to do it? I tried to put myself through that exercise- and when I [...]
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